Download Retailing Management, 9th Edition
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Retailing Management, 9th Edition
Download Retailing Management, 9th Edition
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About the Author
Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic, and Zale Corp.
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Product details
Series: Retailing Management
Hardcover: 670 pages
Publisher: McGraw-Hill Education; 9th edition (November 20, 2013)
Language: English
ISBN-10: 007802899X
ISBN-13: 978-0078028991
Product Dimensions:
8.7 x 1.2 x 10.9 inches
Shipping Weight: 3.4 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
41 customer reviews
Amazon Best Sellers Rank:
#88,402 in Books (See Top 100 in Books)
The text does cover a lot of the concepts surrounding retail environments and will give you the knowledge necessary to not feel incompetent when talking to your boss in a marketing briefing.This text does not give very many practical examples for a beginner marketing professional besides some formulas for retail activities. This is of no fault to the seller/renter but it is something to keep in mind if you're purchasing this text for yourself.Shipping was quick and the return process was a breeze. I would recommend buying/renting from this seller again!
Good customer service however the book came with a note explaining why it had a different cover which was a bit disappointed as it never said in the product description that I would come with a different cover. I will be comparing its content to make sure is the one I need since it doesn't feel as heave as the one in the bookstore and the texture of the pages is weird maybe it is just me but I am taking it to the bookstore to compare.
Needed this for school & got it in a timely manner. One random thing is it says not for U.S. sale so I'm not sure if it's supposed to be sold into the U.S.
Book was good
Used for school
Great Book, really good price. Just needed it for the class, glad I could find a rental.
I just needed this for my retailing class and it gets the job done.
Learned a lot, got an A
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